I am an assistant professor in the Strategy and Entrepreneurship group at the UCL School of Management.

Research summary: My research revolves around digitization, data, and strategy. I study false information, social media, and innovation. I employ a variety of methods in my research, including econometrics, machine learning, and qualitative methods.

Teaching summary: I teach a data analytics classes in a variety of programs, including the UCL MBA, MSc Business Analytics, and executive education. I make a concerted effort to build intuition and contextual understanding of a variety of analytical methods. I have won awards for my teaching across degree programs.

Interests: generative AI, digitization, data/analytics, information aggregation, sharing, and revelation, social media, false information, innovation.

CV